Graphic designer by origin, entrepreneur by ambition. From brand identity to SEO strategy to launching Novura Home — I'm building a portfolio of ventures, not just a list of services.
I started with a pencil and Illustrator, building brands for businesses across the Bay Area and Silicon Valley. But I've always been drawn to the bigger picture — how brands grow, how businesses scale, how great design connects to real results.
Today I'm expanding beyond the screen into cleaning services, SEO consulting, and more. Each one rooted in the same belief: great systems and strong brands solve real problems.
I don't have just one "thing." I'm building a portfolio of ventures across design, digital growth, and services — each one an expression of what I genuinely love and where I see opportunity.
Where it all started. Visual identity, web design, and branding for small businesses ready to stand out. High-craft, low-fluff.
View Work →Helping local businesses dominate their market through Google Business, on-page SEO, and content that converts calls and form fills — not just rankings.
Learn More →Residential and commercial cleaning done right. Novura Home is built on reliability, attention to detail, and a brand experience that feels a cut above the rest.
Visit Novura →Deep-dive into your business, competitors, and goals. I need to understand your world before I can help you grow it.
Plan the work with clear deliverables, timelines, and decisions grounded in real business outcomes — not just aesthetics.
Craft with care. Whether it's a logo system, a website, or a local SEO strategy — execution is where the difference shows.
Launch is the beginning. I stay close — tweaking, optimizing, and building on what works to keep momentum moving forward.
“Mario built us a whole corporate website. It was an urgent and important project as a part our go to market plan, and Mario did a great job with EXCELLENT creatives under fine layout and timely updates. It may sound easy but actually very hard to visualize something that is in somebody else's mind, but I can tell Mario is one of such few designers who can do it. We are lucky that we work together with Mario. Thank you Mario, we love our website so much!”
“Once in a while you come across a graphic designer like Mario who just gets it, who doesn't require you to go to great lengths to explain creativity strategy or justify artistic vision or redirect or continually correct. Mario's strong intuition, sensitivity, talent and thoughtful demeanor combine to make a creative director's job a pleasure. In addition to all of this, he shows great initiative and is always striving to do his very best. He is refreshingly not a design diva in any way and approaches every assignment, no matter how small, as a challenge to meet with his best design skills, which are significant. Oh, and he's also extremely reliable and personable. You'll be glad you hired him.”
“I had the pleasure of working with Mario for three years. He was a member of our Marcom team, starting as an intern and becoming part of the regular staff after he finished his degree. What stands out to me most about Mario is that he is a great teammate. He has a solid work ethic, humility and eagerness to learn. He has also been open to taking on a wide variety of small projects that lie somewhat outside his core responsibilities in Marcom. In a small organization like ours, that kind of flexibility is very valuable. I have enjoyed my time with Mario on a personal level and I would also welcome a chance to work with him again.”
Whether you need a brand, a website, an SEO strategy, or just a conversation about your next move — I'm easy to reach and even easier to work with.
hello@marioescalante.com